Don’t Base Finding Business Partners on Personal Chemistry

finding business partners

Originally published by Ben Gomes-Casseres on Harvard Business Review 

When I hear that two CEOs are striking a deal in part because they get along well personally, I cringe. Of course, good personal rapport can help you see opportunities in working together and can get a complex deal done. And when finding business partners, managing the inevitable unforeseen circumstances is essential. But, don’t rely on chemistry — particularly if that chemistry is between only a few of the principals involved — in deciding and managing a major deal. Even trust is an unreliable foundation when it is held by individuals and not supported by broader organizational interests.