In a recent interview, Royal Dutch Shell CEO Peter Voser cited strategic partnerships as a major growth strategy. Today companies of all sizes are making alliances a centerpiece of corporate strategy, committing more resources and talent than ever before to developing and managing partnerships.
We were proud to host the New York City Economic Development Corporation and its World to New York – Israel program delegation. Fifteen mature start-ups were selected from an applicant pool of 150+ companies who were vying for the opportunity to be ‘schooled’ by the NYC EDC on the benefits of establishing a corporate presence in New York City.
In my last posting for the Powerlinx Blog, I explored the topic of whether or not businesses should be social. In doing so I asked, what benefits could be derived from joining and actively participating in the social sphere? Common answers included: increased customer awareness, interaction and aggregation. Another was enhanced brand positioning.