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In a study by the CMO Council and BPI Network, 85 percent of executives said that strategic alliances and partnerships were vital to their growth plans. While the vast majority of businesses value strategic partnerships, many are unaware of how to choose, approach and work with prospective business partners.
The latest resource from Powerlinx, Building Strategic Alliances in the US Market: A guide to identifying and developing the right strategic alliances for your business is a free eBook available to blog subscribers. This book will cover the key steps you should be aware of when trying to develop strategic alliances for your business.
What makes an alliance strategic? What are you looking for in a partner? We hope this book gives you insight into all that partnerships can help you accomplish as well as give you the key tools you need to start developing successful business partnerships.