As of 2021, even though Brazil is still primarily an exporter of commodities such as soybeans (11.6% of total export volume), petroleum oils (10.7%) and iron ores (10.1%), nearly half of its population are now internet users and their eagerness to adopt new technologies, make it a particularly attractive place for international online retailers, fashion & accessories companies and electronic appliances providers all over the world.

Since 2019, having dethroned China, Mexico is the US’ top trading partner with 14.7% of total trade while the top 3 main US trading partners, along with Canada and China, still represent over 40% of the overall trading activity of the United States of America. Rising freight costs and the need to diversify supply chains were some of the main factors influencing the shift towards US closest neighbors.

When we think of B2B business interactions, they usually consist of a one-way street type of relationship. At the very best-case scenario, it involves a business making a commercial transaction with another.

But the need for more business collaboration, amid rising pressures to deliver high quality services/products on a timely manner paved the road to a more comprehensive way of doing business, namely the fastest, most efficient of them all.

The year 2020 posed a tremendous challenge for humanity. More specifically, it took a major toll in every business around the world no matter the size, as the impact of the Covid-19 crisis thoroughly affected both supply-side and demand-side of the world economy. According to a McKinsey report, roughly 70% of interviewed European SMEs stated that their revenues had declined as a result of the pandemic.

In this unprecedented context of a rampant need for virtual presence coupled with intense globalization and intertwinement, hyper connectivity took the center stage. Surprisingly, on a global scale, it managed to stand up to the challenge of empty offices, remote working modality and a plethora of lockdown and social distancing measures which can now be seen as the so-called “new normal”. Nevertheless, it is still true today, as it will henceforth: A hyper connected world facilitates engagement in business no matter the traveling distance, the different languages nor the size of firms and deals.  

Finding business partners traditionally has been a challenging experience. Aligning yourself strategically with the right business partner can revolutionize your organization’s offering. From leveraging knowledge sharing and resources, to expanding into new areas and product segments, finding business partners can deliver significant short and long-term value to your organization. At the same time, you can leverage your partner’s brand and assets, learn from their big data insights and support each other for sustainable growth. There are many strategic partnership benefits which we will review in this post.

Big data is often overlooked when it comes to finding business partners and forging business relationships. Here’s how it works.

Building a successful partnership takes a combination of hard work, collaboration and perseverance, so it’s important to have the right company by your side when undertaking a joint project.
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