Since 2019, having dethroned China, Mexico is the US’ top trading partner with 14.7% of total trade while the top 3 main US trading partners, along with Canada and China, still represent over 40% of the overall trading activity of the United States of America. Rising freight costs and the need to diversify supply chains were some of the main factors influencing the shift towards US closest neighbors.

Unlocking the full value of two businesses partnering on an opportunity relies mainly on three short, simple and clear principles, which need to be present in order to drive that opportunity towards success, leveraging from the first Business Meets Business (BmB) platform.

The year 2020 posed a tremendous challenge for humanity. More specifically, it took a major toll in every business around the world no matter the size, as the impact of the Covid-19 crisis thoroughly affected both supply-side and demand-side of the world economy. According to a McKinsey report, roughly 70% of interviewed European SMEs stated that their revenues had declined as a result of the pandemic.

In this unprecedented context of a rampant need for virtual presence coupled with intense globalization and intertwinement, hyper connectivity took the center stage. Surprisingly, on a global scale, it managed to stand up to the challenge of empty offices, remote working modality and a plethora of lockdown and social distancing measures which can now be seen as the so-called “new normal”. Nevertheless, it is still true today, as it will henceforth: A hyper connected world facilitates engagement in business no matter the traveling distance, the different languages nor the size of firms and deals.  

Buyer-seller relations can take on many forms, but it’s when they evolve into partnerships that they allow for the leanest supply chains and the highest profits. Such alliances, called channel partnerships, allow buyers and sellers to work together to find distributors and add the most value to their supply chain. READ MORE