Making Business Partnerships Work Using “The Remix Strategy”

Making Business Partnerships Work Using
When you look to external partners for acquiring resources and capabilities, your organization needs a practical roadmap to answer some critical questions: What kind of business partnerships and combinations do we need? How will we manage them over time? What profits will we earn, and will they justify our investment?

Ben Gomes-Casseres, international business scholar and Powerlinx adviser, addresses these questions and more in The Remix Strategy: The Three Laws of Business Combination. This excerpt, originally posted by the Harvard Business Review offers a simple, but powerful, framework to help you make those decisions.