Powerlinx Partners with the IAB Long Tail Alliance, Driving Business Development for Online Publishers

iab long tail allince business development

In a time when mobile rules and content is king, online advertising is growing at an unbelievable pace. To help guide businesses through this continuously evolving space, the Interactive Advertising Bureau launched the Long Tail Alliance. This initiative aims to support the work of small- to medium-sized online publishers and provide them a space to connect and learn from each other while also driving advocacy programs on their behalf in Washington, DC.

Like the Alliance, Powerlinx aims to help businesses grow through new opportunities. This is why we’re proud to announce the launch of our partnership. As the chosen online marketplace for B2B connections, Powerlinx will become the primary business development driver for Alliance members by offering special benefits like discounted subscriptions to Powerlinx.

At the same time, Powerlinx members will receive a special promo code to be able to join the Alliance.

We are eager to start sourcing new business opportunities for Long Tail Alliance members and for Powerlinx members to begin benefitting from all that the Alliance has to offer. For more information about IAB’s Long Tail Alliance, click here.