Strategic partnerships are increasingly becoming a vital element of businesses’ corporate growth strategies with executives setting aside 20 percent of their assets or more to developing and maintaining partnerships. In the globalizing economy, strategic partnerships are helping businesses pool knowledge resources, diversify their product lines and more. What do you hope to gain through your next strategic partnership?In the recent “Grow from the Right Intro” report by Chief Marketing Officer (CMO) Council and the Business Performance and Innovation (BPI) Network in conjunction with Powerlinx over 330 senior management executives from around the world give insight into the goals strategic partnerships are helping them achieve. Below find the top six reported benefits businesses aim to derive from new partnerships.
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