How technology can benefit seed associations


Seed associations

When you account for current indicators, seed associations will face a host of challenges and changes over the next few years. Extreme weather patterns, unreliable transportation links, water storage issues, and unfavorable trade agreements threaten the growth and stability of producers worldwide.

Technology’s impact on agribusiness

The business environment is undergoing change (as well as the natural, biological environment), but as outlined by the 2015 KPMG report: Innovation and Trends in Agribusiness, a host of new technological developments will help firms navigate to a brighter future. To maximize both potential and profits, it’s essential that innovation and creativity stand at the forefront of agribusiness. Already, innovators are jumping at the chance to define agriculture’s future:

  • Development programs are underway to bring second-grade fruit and vegetables to market so lower-income customers can get fresh produce while also increasing profits for farmers.
  • Livestock is being pre-sold online using crowd funding models.
  • The satellite imagery is being used to provide real-time global data for structuring agriculture businesses.

While much of the industry is centered around giants like Monsanto and Du Pont, these conglomerates have been slow to initiate the changes that will drive agribusiness forward. The keys to tomorrow lie in the hands of small and medium businesses around the world. With nearly $9 billion in venture capital funds invested in agriculture startups, the future belongs to the daring, the nimble, and the creative. For every challenge the industry faces, there is a brilliant advancement that supports long-term sustainability.

Seed associations: Promoting sustainability for generations

For decades, seed associations have been instrumental in building and maintaining global seed quality and sustainable agriculture. With exports making up 10% of the US seed industry in 2012, these exchanges are invaluable in bringing the global markets together. Without these exchanges, establishing industry-wide sustainability standards would be near impossible and advancements in growing would be much slower to spread.

When people come together, everyone stands to benefit. A reliable network of strategic partners will be vital clearing the many hurdles the industry will put in your way. Open trade and collaboration between growers will help ensure “increased yields and yield stability, resistance to pests and diseases, and tolerance to environmental factors,” according to the International Seed Federation Strategic Objectves 2016-2020.

How seed associations can develop new partnerships using Big Data

The conventional ways of meeting and establishing partnerships are too slow, too costly, too unreliable. Once again, technological advances present a new landscape for finding strategic partners in every sector, including agribusiness and seed associations.

Advanced business-matching networks are leveraging big data in new, exciting ways. Growers are better equipped than ever to evaluate their supply chain and quickly find new suppliers and distributors, all from the comfort of their homes. As vertical farms bring fresh produce to urban areas and underwater farms raise crops in idealized conditions, advanced businesses will require advanced solutions.

Connecting with the right partners can take revolutionary ideas to the forefront of agriculture. Never before has it been so simple for a grower to extend their reach and enter new markets. At every level, technology aims to take agribusiness to a bright, new tomorrow.