As of 2021, even though Brazil is still primarily an exporter of commodities such as soybeans (11.6% of total export volume), petroleum oils (10.7%) and iron ores (10.1%), nearly half of its population are now internet users and their eagerness to adopt new technologies, make it a particularly attractive place for international online retailers, fashion & accessories companies and electronic appliances providers all over the world.

Since 2019, having dethroned China, Mexico is the US’ top trading partner with 14.7% of total trade while the top 3 main US trading partners, along with Canada and China, still represent over 40% of the overall trading activity of the United States of America. Rising freight costs and the need to diversify supply chains were some of the main factors influencing the shift towards US closest neighbors.

When we think of B2B business interactions, they usually consist of a one-way street type of relationship. At the very best-case scenario, it involves a business making a commercial transaction with another.

But the need for more business collaboration, amid rising pressures to deliver high quality services/products on a timely manner paved the road to a more comprehensive way of doing business, namely the fastest, most efficient of them all.

Business intelligence is helping executives around the world derive meaningful performance insights for more strategic decision-making and improved company performance. Joining data, technology and analytics, business intelligence (BI) provides executives with the opportunity to uncover new business opportunities, expand into new markets and find new, compatible business partners.

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