Powerlinx Blog

An Artisan Milk Company Expands through the Northeast
Perform Your Way to Small Business Growth with These 5 Principles

OMilk is an artisan milk company based in Brooklyn, New York that needed to find a bottle supplier to help them expand nationally. OMilk founders Greg and Julie Van Ullen found their ideal supplier in an unexpected place.

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Growing your Business through partnerships
4 Tips for Outsourcing in 2021

Outsourcing & focusing on core competencies

For many small businesses, their small size is a crucial advantage.  Small teams are able to move quickly and responsive to changing market trends. But what do you do when your business needs are beyond your size?

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Key Business Snapshot: Panama

With almost 40% of all its trade taking place in North America, Panama has built a reputation of being incredibly business-friendly, making it almost a no-brainer for businesses looking to expand geographically across the region.

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Key Business Snapshot: Costa Rica

As a country with a diversified portfolio of trading partners, Costa Rica exchanges good across the globe. When it comes to imports, consumer as well as capital goods take the center stage, focusing on raw materials for industry, mining and transportation.

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Key Business Snapshot: Peru

Recognized as the world’s second largest exporter of avocados and main supplier to Europe, Peru boasts a vast array of opportunities for local exporters to reach new markets. Improvements in its international supply capabilities coupled with a strong scope of top trading partners including US and China make exporting in Peru an attractive venue.

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Key Business Snapshot: Israel

While spending a higher proportion on private research and development relative to its GDP than any other country in the world, Israel’s open and flexible economy can be an attractive destiny for businesses across all industries.

Post pandemic efforts to generate a more resilient economic rebound are still showing positive feedback as a sharp rebound of 5.5% growth for 2021 is forecasted.

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Key Business Snapshot: Colombia

With an estimated GDP of over $325bn, Colombia is currently the fourth largest economy in Latin America. Although it is still a commodity-based exporter, over the last decade, deliberate government efforts to shift from an oil exporter only, along with other commodities, to a more diverse scope of products/services.

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Key Business Snapshot: Israel & Mexico

Even though exports reached their lowest in a decade in 2020 due to the pandemic, Israeli firms are set to claim its strong market position back and electrical/electronic equipment products have the highest leverage in terms of adoption and access.

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Key Business Snapshot: US & Argentina

With a longstanding relationship of deep economic ties, United States stands as Argentina’s third most important trading partner of goods & services, with trade volume amounting to more than $16bn in 2020. 

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Now is the time to enter the Beauty Industry

Now is the time to enter the Beauty Industry

The Appeal of Beauty

The cosmetic industry has long been associated with stability and growth, and for good reason. Time and again, the beauty industry has proven itself recession proof. When the rest of the economy floundered in 2009, the cosmetics industry grew 5.4%. The American market generated $56.2 billion in revenues last year, and is expected to grow in every sector. The number of hairdressers, skin care specialists, and massage therapists are all expected to grow by double digit figures by 2024. And the more specialists and vendors there are, the larger the overall industry becomes. With such specialists earning up to 15% of their revenue from beauty products, the market and demand for products will only continue to grow. Together with a 15% growth in online sales from 2014 to 2015, entrepreneurs looking to enter the business have every reason to be optimistic and bullish.

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