Grow from the Right Intro: Resources for Building Strategic Partnerships

strategic partnership strategies

85 percent of executives feel strategic partnerships are important to their business. How are you utilizing partnerships to fuel your business’s strategic growth? Early last month the Chief Marketing Officer (CMO) Council and the Business Performance Innovation (BPI) Network released the groundbreaking Grow from the Right Intro report sponsored by Powerlinx.

The report shares the partnership experiences of over 330 senior executives from around the world and explores resources and methods for finding the right strategic partner, which sparked a large discussion around the value of strategic partnerships and the difficulties in making them as effective as possible. Below find links to the report in the press and a number of downloadable resources for those looking to plan strategic partnerships.

In the Press

The report sparked a large discussion on what it means to succeed through collaboration. Donovan Neale-May, Executive Director, CMO Council, covered the huge financial benefits of joining strategic alliances and the ease Powerlinx brings to perhaps the most crucial partnership step: finding the right partner:

“Making smarter, more appropriate and more functional fits can spur the global economy by multiplying the potential and value of synergistic partnerships. It can also greatly reduce the vast amount of financial and human energy drain associated with ill-conceived partnerships.”

Small Biz Daily pointed out that new ideas and innovation are the number one driver of global strategic partnerships.

The report was covered by a number of publications, including:

emarketer
performanceIN
warc
PUNCH magazine
chief marketer
small biz daily

Strategic Partnership Resources

Based on the report we’ve also published a number of useful partnership resources including graphics, summaries, and presentations for business leaders looking to use strategic partnerships to spur long-term business growth:

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strategic partnership strategies
strategic partnership challenges
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caperay

For those of you on SlideShare, we’ve also put together a downloadable executive summary:

Learn More about Strategic Partnerships

How are businesses around the world benefitting from strategic partnerships in 2014? Download the report to find out.