2014 saw a shift in the way businesses around the world experience growth. Namely partnerships and alliances are leading businesses, both SMBs and enterprise alike, to expand cross-border, shorten their supply chains, strengthen their local economies and more. Industries like technology, education, healthcare and more have all benefitted and innovated through alliances between businesses – and in some cases, even between competitors.
Buyer-seller relations can take on many forms, but it’s when they evolve into partnerships that they allow for the leanest supply chains and the highest profits. Such alliances, called channel partnerships, allow buyers and sellers to work together to find distributors and add the most value to their supply chain.
Strategic partnerships are vital to business growth – 85 percent of business executives agree. While partnerships are traditionally thought of as alliances between businesses with complementary, but not identical, services, partnerships between industry competitors can be just as effective.
85 percent of executives feel strategic partnerships are important to their business. How are you utilizing partnerships to fuel your business’s strategic growth? Early last month the Chief Marketing Officer (CMO) Council and the Business Performance Innovation (BPI) Network released the groundbreaking Grow from the Right Intro report sponsored by Powerlinx.
“In today’s competitive world of brand marketing, using the power of marketing partnerships to gain exposure and utilize new distribution channels is not only smart but also an essential marketing tool for businesses who want to remain competitive in today’s constantly changing marketplace.
The average business spends less than 5 percent of its revenue on research and development (R&D). As vital as researching the development of new products and services is to long-term success, the costs and risk involved in such initiatives often limit businesses from investing in their longevity.
I am constantly amazed at my bipolar expectations of the Internet. On one end, my online and mobile banking apps give me exactly what I want the first time. I do not need to scroll through dozens of pages to find the info I’m looking for. I can easily download relevant content like statements, and there is little or no extra content that is irrelevant to me.