Powerlinx Blog

Successful suppliers don’t just find distributors – They partner with them

channel partnerships

Buyer-seller relations can take on many forms, but it’s when they evolve into partnerships that they allow for the leanest supply chains and the highest profits. Such alliances, called channel partnerships, allow buyers and sellers to work together to find distributors and add the most value to their supply chain. READ MORE

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Want to Beat the Competition? Try Partnering with Them First

competitor partnerships

Strategic partnerships are vital to business growth – 85 percent of business executives agree. While partnerships are traditionally thought of as alliances between businesses with complementary, but not identical, services, partnerships between industry competitors can be just as effective. READ MORE

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Marketing Partnerships: 6 Crucial Elements

marketing partnerships

“In today’s competitive world of brand marketing, using the power of marketing partnerships to gain exposure and utilize new distribution channels is not only smart but also an essential marketing tool for businesses who want to remain competitive in today’s constantly changing marketplace. READ MORE

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R&D Partnerships: Benefits and Considerations

The average business spends less than 5 percent of its revenue on research and development (R&D). As vital as researching the development of new products and services is to long-term success, the costs and risk involved in such initiatives often limit businesses from investing in their longevity. READ MORE

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Top 6 Benefits for Businesses in Strategic Partnerships [INFOGRAPHIC]
strategic partnerships benefits infographic thumbnailStrategic partnerships are increasingly becoming a vital element of businesses’ corporate growth strategies with executives setting aside 20 percent of their assets or more to developing and maintaining partnerships. READ MORE
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9 Challenges to Developing and Managing Strategic Partnerships [INFOGRAPHIC]

strategic partnership challenges

Over 80 percent of senior executives feel partnerships are important to business growth, but methods of sourcing and maintaining effective long-term partnerships remain elusive. According to the recent Grow from the Right Intro study sponsored by Powerlinx, nearly half (45 percent) of senior executives find it challenging to keep their partnerships active and mutually rewarding, and 42 percent struggle to build an ongoing win-win relationship. READ MORE

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Finding Strategic Partners Is Key to Successful Business Collaboration

finding strategic partners

Collaboration is at the heart of every business success. Long before we start selling we engage with a range of partners, including manufacturers, logistic companies, import and export agents, lenders and investors. Indeed, just about every aspect of a business is in some way dependent on a strategic partnership. READ MORE

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Grow from the Right Intro: The Value of Strategic Partnerships [REPORT]
Grow from the Right Intro report"Grow from the Right Intro" is a report conducted and compiled by the CMO Council and BPI Network in conjunction with Powerlinx on the strategic value of business alliances and compatible partner matching. READ MORE
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Joint Venture Benefits and Considerations

joint venture benefits

Around the world, businesses looking to grow their operations, expand their influence and increase their market presence are entering into joint ventures with other firms. Joint ventures are structured strategic partnerships created with specific goals and results in mind. READ MORE

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5 Ways Leading Businesses Are Driving Supply Chain Innovation

supply chain innovation

Innovation in the supply chain is helping top companies around the world decrease lead times, minimize risk, cut costs and drive growth. To create this type of supply chain innovation in an era of rapidly changing markets, geographic shifts and expanding capabilities brought on by new technologies, successful businesses are increasingly turning to collaboration with other industry members – and sometimes even with competitors. READ MORE

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